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Advert Evaluation

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Brainstorming ideas for our advert was really productive as we discussed ideas and settled on a synopsis as a group and started to think about the pre production process and who would take on what roles within the group.Nobody was very enthusiastic about stepping forward to be the face of our re branding so to make it fair we chose names at random and Erin was the chosen actress,leaving me and Natalie to take control of the technical side of production.Personally i felt the most confident in control of the camera therefore shot all the footage for our advert, whilst Natalie referred to the shot lists and plans we had made prier to the filming schedule. Only one talent release had to be completed for Erin and the location recce was simple as we only filmed in her bedroom and bathroom. Pre production and shooting ran smoothly and came together nicely,along with a voiceover by Natalie featuring our re branding slogan and brand. The majority of issues we faced were mainly in post productio...
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Introduction to the News:part 3 (continued) and 4

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What is meant by the term slow news day? When the term “slow news day” is used, it means that on that day there was little to no news to report and putting together a whole broadcast can be difficult and can often end up clutching at straws. What is the final story often called and what is its function? The final item is called a “kicker “and its purpose is to round off the broadcast on a light and happy note, normally a story to lift the heavier breaking stories in at the beginning or middle of the show. What is meant by the term news values and what did G and R have to do with it? News values, sometimes called news criteria, determine how much prominence a news story is given by a media outlet, and the attention it is given by the audience. In 1965 media researchers Galtung and Ruge analysed international news stories to find out what factors placed them at the top of the news agenda worldwide. They came up with a list of values which acted as a scoring system. Part fou...
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