Advert Evaluation

Brainstorming ideas for our advert was really productive as we discussed ideas and settled on a synopsis as a group and started to think about the pre production process and who would take on what roles within the group.Nobody was very enthusiastic about stepping forward to be the face of our re branding so to make it fair we chose names at random and Erin was the chosen actress,leaving me and Natalie to take control of the technical side of production.Personally i felt the most confident in control of the camera therefore shot all the footage for our advert, whilst Natalie referred to the shot lists and plans we had made prier to the filming schedule. Only one talent release had to be completed for Erin and the location recce was simple as we only filmed in her bedroom and bathroom. Pre production and shooting ran smoothly and came together nicely,along with a voiceover by Natalie featuring our re branding slogan and brand. The majority of issues we faced were mainly in post production and using premier pro. This was because no one in the group were overly confident with using the software and had only done so  couple times before.This slowed our work speed down a little.Firstly we found that the shot zooming in on the simple bottle was out of focus so we decided to take a new angle and re film that clip. We learnt new skills as well as improving technical processes such as dissolving clips and fading them in and out shots to ensure the ad flowed well.Another issue we came across was trying to include a photo of the product without it looking messy or out of place at all. To avoid this completely we decided instead to add footage of Erin bring up the bottle of facewash to the camera,which looked a lot more professional in the final outcome.When initially finishing editing we were happy with the result but felt that something was missing and we could make it more interesting somehow.This resulted in us making another voiceover,spoken by myself explaining the benefits and aims of both simple skincare and the individual product we used.This addition made viewing more engaging and added audible purpose as well as visuals,making the viewer feel more involved. After completing this we were happy to go ahead and upload to you tube and publish on each of our blogs ready for evaluation and feedback.

Overall i enjoyed working as a group to complete this project as we worked well together,bouncing off of each others ideas and even stronger personalities,everyone voice was heard and we all stuck to our designated roles,making each step of the project process manageable,even when facing problems we discussed options and came up with a relative solution to push our work,aiming to achieve the highest grade possible and completing the work to a high standard.